By Stephen Burkhart, President of North American The Hoffman Agency Sunny Smiles on Sunny Day—Hoffman employees enjoy a Friday afternoon off together on Cinco de Mayo. Off camera, there was a punchbowl of Margaritas to help enliven the day The sun itself seemed to produce an overload of endorphins to go with the blue skies….
By Giuseppina Chiaramonte The Hoffman Agency, San Jose It’s a new year which – for many people – means a fresh start. Time to hit the gym, quit smoking and book that trip we’ve been planning for forever. These goals are all well and good, but we, as PR professionals, should take the new year…
By Amy Temple The Hoffman Agency, London While listening to my daughter’s favourite CD (the soundtrack from Dr Seuss’ “The Lorax”), I suddenly heard the lyrics, “The PR people are lying!” As I sat there feeling slightly bruised, my daughter proceeded to put two and two together. “Mummy, you do PR. You lie!” And what…
What AOL’s CEO Tim Armstrong Should have Done By Stephen Burkhart The Hoffman Agency, San Jose I felt sorry for Tim Armstrong, the CEO of AOL, when he publicly fired an employee during an internal conference call recently. You see, I knew what humiliation would rain down upon him and AOL exactly at the wrong…
By Sheri Baer The Hoffman Agency, San Jose All right, here’s my confession: I never intended to go into PR. In a previous lifetime, I was deeply entrenched on the media side, first in local TV news and then in syndicated news inserts and cable programming. It was a great ride, for sure. Whether it…
By Maureen Tseng The Hoffman Agency Singapore As communications professionals, it’s often our place to cajole too-cautious clients into investing more of their marketing dollars in the digital realm. We all know the power and reach of branding in cyberspace – just look at Dove’s Real Beauty Sketches or P&G’s 2012 Olympic campaign. Yet, any…
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