PR Job Tips for the Graduating Class of 2014 By Stephen Burkhart The Hoffman Agency, San Jose The flowers are blooming, the birds are singing. It’s almost Easter time, and that means the volume of resumes hitting my inbox is peaking as graduating PR, marketing and journalism students hit the job market. This annual rite…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose Last week we chatted with Burghardt Tenderich, associate professor at the University of Southern California’s Annenberg School for Communication, to hear his take on the benefits of studying PR and how the changing industry impacts the Comms curriculum. This week we had the chance to catch up…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose Let me preface this by saying, I never studied PR. Though I entered college as a communications major, ultimately I chose “Romanticism” and “Non-fiction Writing” over “Intro to Comms.” However, I’ve often wondered about studying PR. The Internet and social media have transformed the way we…
By Stephen Burkhart The Hoffman Agency, San Jose You can learn a lot by watching Jeopardy!. I don’t mean the endless trivia that marches across the TV screen every night. What I’m talking about is the backstory of the new champion Arthur Chu. He has stirred up controversy (yes, controversy has even struck Jeopardy!)…
By Jacqueline Velasco The Hoffman Agency, San Jose Today I had two interactions with colleagues that began with their asking how my day was and vice versa. A quick 30-second conversation then led into asking for a favor on locating some data and looking over a document. Would those favors have been taken care…
By Stephen Burkhart The Hoffman Agency, San Jose Target’s tagline is “Expect More, Pay Less.” But after Target’s massive security breach, the new slogan really should be: “Expect the Worst, Trust Less.” A recent article on CNBC, tells the tale about who is paying a hefty price in inconvenience: It’s the consumers who trusted Target…
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