By Aaron Kreuscher The Hoffman Agency Marshawn Lynch is a Pro Bowl NFL running back who made the 2014 season his career best when he ran for 13 touchdowns and over 1,300 yards. He also carried his team to the Super Bowl, where he became the subject of controversy when the Seahawks called a pass…
By Kelly StoneThe Hoffman Agency, Portland-Vancouver Throughout my career in tech PR, I have seen a number of public relations professionals do incredible work with media, resulting in stories that both the author and the client celebrate. Many PR professionals build genuine relationships with reporters; the dynamic is thoughtful, genuine and supportive. That said, let’s…
Photo Credit: hotelslive via Compfight cc By Kali BeanThe Hoffman Agency, Portland-Vancouver When you work in PR, sometimes you start to feel like that annoying friend. You know the one. She always wants something. She’s frustrated when you don’t return her messages. She only likes to talk about herself. And she gets angry when you’re…
By Giuseppina ChiaramonteThe Hoffman Agency, San Jose A couple weeks ago, I recapped some of The Hoffman Agency’s recent work for Alcatel-Lucent – a media campaign commemorating 50 years of Bell Labs innovation. Though the Big Bang Bash was something that seemed to come together effortlessly, the fact is, there was actually a lot of…
Photo Credit: Aidan Jones via Compfight cc By Megan Bauer The Hoffman Agency, Portland-Vancouver The idea of media relations is no foreign concept in the world of PR. However, the art of building true relationships is a bit harder. It all comes down to this: editors, reporters and bloggers are real people. They have families, friends…
By Giuseppina ChiaramonteThe Hoffman Agency, San Jose It’s a rare thing in the world of PR when a media campaign comes together so seamlessly — it almost feels easy. When that DOES happen, it’s a thing to be celebrated. Take for instance Hoffman’s recent work for global telecoms giant, Alcatel-Lucent. Tasked with raising the company’s…
