By Kelly Brokaw The Hoffman Agency, San Jose December is officially here, and you know what that means: the holidays are upon us! We all want different things this holiday season – gift cards, clothing, electronics and even our two front teeth. But what do reporters really want? When a media contact is looking for…
By Melissa Lewelling The Hoffman Agency, San Jose Working at an agency with clients located all over the world, on-site conference support is not a regular part of my job description. However, I was recently asked to provide on-site support for a client’s international conference located just a few blocks from our agency headquarters in…
By Kelly Stone The Hoffman Agency, Portland-Vancouver When we spend hours developing what we believe is a unique, relevant story angle, our bosses and clients expect regular pitching updates. When we do not generate many responses from reporters, or the replies are a quick, “No thanks,” we are encouraged to understand why. This is often…
By Felice Tsui The Hoffman Agency, San Jose It’s no surprise that political communications are rapidly changing. This year’s State of the Union streamed live on YouTube for the first time, and Barack Obama participated in the first presidential AMA (ask-me-anything) in 2012. Now, Medium is shaking up the blogosphere by giving politicians yet another…
(Featured from left to right: Mark Cuban, owner and chairman of AXS TV and owner of the Dallas Mavericks; Daymond John, fashion and branding expert; Barbara Corcoran, real estate mogul; Kevin O’Leary, venture capitalist; Robert Herjavec, technology innovator; and Lori Greiner, “Queen of QVC”) By Kelly Brokaw The Hoffman Agency, San Jose A few years…
By Erin Hartwig The Hoffman Agency, San Jose Media lists. Arguably the two most dreaded words to any public relations professional. Though while we can all agree that media lists are definitely a love-hate relationship, that doesn’t mean we don’t see the value in them. Sure, it can be tedious trudging through databases like CisionPoint,…
