By Byung Yoon Kim The Hoffman Agency Korea During my time at The Hoffman Agency, I have had opportunities to develop a diverse expertise in communications, from message development and social media communications to designing strategic plans. Today, I’d like to share a few easy tips on improving the quality of your blog content, based…
By Megan Bauer The Hoffman Agency, Portland-Vancouver By now, pretty much everyone has seen the image of #TheDress that took the Internet by storm a couple weeks ago. From the moment it hit Facebook and Tumblr, a viral debate over color schemes spiraled. But many were left questioning, myself included, why the whole phenomenon was…
By Steve Burkhart The Hoffman Agency, San Jose As companies go shopping for better customer acquisition strategies for 2015, they should start by reviewing their organic search performance for blogs, newsletters, YouTube videos and websites. Many companies invest heavily in paid SEO for their digital properties, but completely ignore the most powerful link to…
Photo Credit: hotelslive via Compfight cc By Kali BeanThe Hoffman Agency, Portland-Vancouver When you work in PR, sometimes you start to feel like that annoying friend. You know the one. She always wants something. She’s frustrated when you don’t return her messages. She only likes to talk about herself. And she gets angry when you’re…
Photo Credit By Callie Gisler The Hoffman Agency, Portland-Vancouver In recent years, bloggers have become recognized as important content producers in the digital space. They come with an established personal brand and an audience that trusts them. What’s also important is that these writers are open to the out-of-the-box ideas that grab their reader’s attention….
By: Michelle Favalora The Hoffman Agency, San Jose It can be really easy to think about your audience in terms of what you want them to be. You might romanticize them, believing they all think and act just like you. In reality, your audience is made up of people with very diverse opinions and…
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