By Karuna Tsang, Associate Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in our…
By Vylvianne Devajothi, Senior Account Executive Cross-posted from Ishmael’s Corner Eight thousand four hundred seventy-five miles — or 13,639 kilometres, in measurement terms that Singaporeans are more familiar with — that’s the distance between Singapore and San Jose. But distance doesn’t really matter that much in this day and age. That’s a testament of my…
Cross-posted from Ishmael’s Corner Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend by calling Friday at 2 p.m. “closing time” (cue the Matchbox 20 song). So how did folks spend the time? Here are some of the back stories. A Sunny…
Cross-posted from Ishmael’s Corner By Melissa Lewelling, Account Executive, The Hoffman Agency At nearly every PR event featuring journalists, there is the ethereal question, “How can PR help you do your job better?” Frankly, as a former journalist myself, I tend to find it comical. These types of events often feature panels of media professionals…
Cross-posted from Ishmael’s Corner By Lou Hoffman Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture. I’m reminded of a client whose management required report after report to the point that the reporting cost…
Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. Not in the sense that when one shows up on the Ed Sullivan show I’m moved to shriek. There’s an intellectual argument for using anecdotes – namely journalists want them. Sam Whitmore – if you’re in the communications business and…
