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Agency Centric

Introducing Chris Owen

Chris Owen and Mark Pinset

Deconstructing (and Reconstructing) European Public Relations

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. That made a lot of sense. Logically…

European Public Relations

Taking a Minute to Smell the Cherry Blossoms

We have a program in the Agency called HAMoment that encourages the general manager or office head to take everyone away from work for a half day of fun. Our Japan team recently experienced a HAMoment, spending an afternoon in Ueno Park (上野公園) during the height of Cherry Blossom season. Even though there weren’t exactly…

L'Aquila, Italy - crisis communications plan

RETURNING TO UNFINISHED BUSINESS

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow In the 2009 TV show “Flashforward*,” every human on earth loses consciousness while they view a scene from…