Month: June 2020

The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. There’s no real sign of how quickly such industry events might return and…

b2b trade show lead gen

Mood Boosting Tunes of the Week

By Shereen Masoud-Jointe, Account Executive (Europe)   Music has kept humanity going through difficult times around the world, and this week was no exception. I present to you the next set of HA Jamz, chosen by our very own Hoffmanites:      17.  Be Alright — Ariana Grande    18.  Part II — Vivien Yap  …

queen, don't stop me now