By Samantha Baey The Hoffman Agency Walking past McDonald’s every day on my way to work usually does not elicit any response from my placid morning self. But, on one particular morning, with the brightly lit capital M sign reflecting back at me, I couldn’t help but wonder what is it about this fast food…
By Michelle Favalora The Hoffman Agency No matter what industry you’re in, it’s important to develop your personal brand as a professional. A strong personal brand establishes credibility in your field, gets the right people noticing your company and helps others in your field find you. What’s more, it doesn’t take a lot of effort…
By Emily Scher The Hoffman Agency My name is Emily, and I am an introvert. I know, an introvert working in public relations. It sounds like a paradox, right? We generally expect public relations professionals to be outgoing and loquacious — and most of all, excellent communicators. But, who says introverts are poor communicators? In…
By Lauren Ho The Hoffman Agency, San Jose Culture is quickly becoming one of the hottest buzzwords in today’s business world. More and more people are beginning to recognize the importance of company culture, and the impact that it has on employee retention. And when you’re in the heart of Silicon Valley, surrounded by the…
By Adele Soh The Hoffman Agency, Singapore My greatest achievement in 2014 was completing my first-ever half marathon. Running never came easy to me, especially in my formal schooling years where annual physical tests were mandatory. Yes, the seemingly short 2.4km run used to be my biggest nemesis. As I reflect on my 21km run,…
By Amanda Margozzi The Hoffman Agency, San Jose A self-proclaimed “small town girl” (I live in the 30,000-person suburb of Morgan Hill, after all), I found that my recent summer vacation to New York City was nothing less than extraordinary. Who knew that 8.5 million people could fit into just over 300 square miles? And…
