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Month: November 2014

PR Worldwide: Achieving with “Asia Going Global”

Photo Credit: Genista via Compfight cc By Thomas Glucksmann-Smith and Ella Wong The Hoffman Agency, Hong Kong No matter what news source you’ve been reading, chances are you’ve seen articles about Asia’s rising economies, corporate powerhouses, technological innovations and global cultural influence. There is no doubt that we are living in the “Asian Century.” So…

What do Olivia Pope and PR Professionals Have in Common?

By: Michelle FavaloraThe Hoffman Agency, San Jose I have a love-hate relationship with the hit show “Scandal,” mainly because I love to hate the show. I just don’t always see eye-to-eye with the main character, Olivia Pope. While there are quite a few different — albeit dramatic — plot lines in the show, I want…

An Uncomfortable, But Necessary, Conversation – Talking Diversity

Photo Credit: Marc Wathieu via Compfight cc By Colby Reade, APR The Hoffman Agency, Portland-Vancouver A variety of issues surrounding workplace diversity has permeated the public conversation recently, from demographic breakdowns of major companies to gender equality. It was even a key point made at this year’s PRSA International Conference in Washington, D.C. To say…

My 3 Favorite Things About Our New Office

By Michelle FavaloraThe Hoffman Agency, San Jose In case you missed it, we’ve moved! Physically, we’re just a hop, skip and a jump away from our old office. But, in terms of everything else, we’re light-years away. Since our new office is still under construction. I thought I’d share my three favorite things about the…

Anatomy of a PR Campaign

By Giuseppina ChiaramonteThe Hoffman Agency, San Jose A couple weeks ago, I recapped some of The Hoffman Agency’s recent work for Alcatel-Lucent – a media campaign commemorating 50 years of Bell Labs innovation. Though the Big Bang Bash was something that seemed to come together effortlessly, the fact is, there was actually a lot of…