By Lydia LauHoffman Hong Kong It’s more than just photocopying or helping senior team members fill in expense claim forms. At Hoffman, the intern’s experience is different. Each year, Hoffman’s Hong Kong office hires a select team of interns, who have many stories to tell about their journeys with us. Most recently, Alaric Ng and…
By: Michelle Favalora The Hoffman Agency, San Jose It can be really easy to think about your audience in terms of what you want them to be. You might romanticize them, believing they all think and act just like you. In reality, your audience is made up of people with very diverse opinions and…
By: Megan BauerThe Hoffman Agency, Portland-Vancouver The era of the #selfie is still in its infancy — even with the Oxford Dictionary naming it 2013’s word of the year. The continued momentum of this self-declared concept is currently in a time of transition — from selfies for oneself to selfies for brands. As with most…
By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Last week, Colby wrote a post about the use of first-person essays by individuals as powerful tools to connect with an audience. But how can professionals use this tool in their own working lives? Read below to find out. The first-person essay can be a useful…
Photo Credit: opensourceway via Compfight cc By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Successful communication for any brand relies on an honest, two-way exchange of information between the organization and its publics. With the variety of owned channels available today, it can be relatively easy for brands to openly share information about successes and…
By Emily Scher The Hoffman Agency, San Jose Prior to my internship with The Hoffman Agency, I had no immediate experience working in tech, or in a PR agency at all for that matter. I was a soon-to-be graduate with a degree in public relations from the University of Oregon. I also grew up surrounded…
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
