By Katie Oxenford The Hoffman Agency, San Jose As in any industry, PR has the good, the mediocre and the downright awful. There seems to be a growing trend of journalists taking PR pitches authored by the “downright awful” and putting them on display for the world to see. Thanks to social media,…
By Giuseppina Chiaramonte and Polly Yu The Hoffman Agency, United States and Hong Kong PR pros are always dancing. We juggle media calls between pitching journalists; we draft press releases, while finalizing briefing docs. We cram all we can into a single day, all the while trying to maximize our time to the nth degree….
How Social Media Will Evolve for Business Communications This Year By Esha Lotey The Hoffman Agency, London The mobile social Web is undisputedly important, especially as it has executed an influential role in our popular culture and media consumption. The year 2013 is only going to strengthen this globally. A smartphone and an Internet wireless…
By Scott VanSickle The Hoffman Agency, San Jose Throughout my career, journalism and the media industry have been changing; and there is no end in sight. This industry transformation began with the emergence of the Internet, and the pace of change has steadily accelerated in the past decade. We have witnessed a stream of bankrupt…
April 4, 2013
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