Hoffman Singapore

Hoffman Singapore, which opened in November 1996, was The Hoffman Agency’s first international office, and now serves as a base for client activities in South Asia, Southeast Asia and Australia. Our clientele ranges from large MNCs sitting pretty on the Fortune 500 list, to lean, hungry startups fighting hard to get there.

To meet the needs of our diverse client portfolio, we hire people from equally diverse backgrounds, with experience in various industries — from aviation, corporate relations, enterprise technology, financial and defense industries to consumer and lifestyle.

But more importantly, we hire people with passion and grit. Passion for the job. Passion for delivering results. And determined to overcome challenges.

If you believe that a happy workplace makes for higher quality work, then we’re talking the same language. Our people are our lifeblood, and we owe it to them to make sure that the Hoffman Singapore environment is a positive, collaborative one, which is why we’re proud to have been recognised with the following awards:

Mumbrella Asia Awards 2017: Highly Commended, Mumbrella Award for Culture

Human Resources Excellence Award 2013, 2014, 2015: Winner, Excellence in Employee Engagement

Human Resources Excellence Award 2013, 2014, 2015: Winner, Excellence in HR Social Media

The old world of PR has changed — arguably even more so in Singapore, where the media pool has shrunk drastically. So what do we do?

We roll with it. We apply problem-solving to everything from content creation to dynamic storytelling, social media management and organic search. We take a fresh approach to address our clients’ challenges, centered around strong narratives to deliver content in the most effective ways possible.

Dare we say, that’s why we’ve served some of our clients for close to 10 years. Familiarity breeds contempt? Not when you pair our deep client knowledge with industry expertise and an entrepreneurial spirit that sees us constantly exploring new ideas.

And for new clients? Having a background in B2B technology certainly helps — we’re used to making the complicated look easy.

Take one client — a forex trading company. Even without any direct expertise in the team, we embarked on a mission to know everything between pips and spreads, buy-stop and stop-loss. The result? Fifty tier-one pieces of coverage that reached over 42 million readers, listeners and viewers in just eight months.

To help our clients stay on top of all things digital, we’ve also introduced The Hoffington Post (hyperlink to newsletter?), a monthly e-newsletter offering our friends, partners and customers a curated peek into the latest happenings in the digital sphere.

Talk is cheap — so let’s see what the industry has to say about us instead:

PR Awards 2018: Best Regional PR Campaign for THAIFEX-World of Food Asia

Public Affairs Gold Standard Awards 2017: Southeast Asia PR Consultancy of the Year

2017 SABRE Awards Asia-Pacific GOLD Awards: Restaurants and Food Service Category for PizzaExpress Singapore

2017 In2 SABRE Awards Asia-Pacific Certificate of Excellence: Trade Shows and Awards Category for Singapore Green Building Week

2017 In2 SABRE Awards Asia-Pacific Certificate of Excellence: Global Social Media Platforms Category for PizzaExpress Singapore

Mumbrella Asia Awards 2017: Asia-Pacific Agency Of The Year For Culture

SABRE Awards 2015: Finalist for Technology Public Relations Consultancy Of The Year
SABRE Awards 2015: Winner for Travel and Leisure for May The Force Be With You — LEGO Star Wars Miniland Launch for LEGOLAND Malaysia
SABRE Awards 2015: Finalist for Cause Related Marketing for Use Your Power for Earth Hour 2014 — WWF For Nature
SABRE Awards 2015: Finalist for Industrial and Manufacturing for Sustainability Comes to Life at BEX 2014 — Build Eco Xpo 2014
MOB-EX Awards 2015: Bronze Winner for the Best Use of Social Media Platform for Expedia
PR Awards 2015: Bronze Winner for Best Use of Technology for Qlik
PR Awards 2015: Bronze Winner for Best Employee Engagement/Internal Engagement for HA
PR Awards 2015: Silver Winner for Most Creative PR Stunt for WWF
PR Awards 2015: Silver Winner for Best Use of Bloggers for Atlas Sound and Vision
Singapore PR Awards 2014: Silver Winner, PayPal Singapore for the Best InsightsDriven PR Campaign
Singapore PR Awards 2014: Bronze Winner, QlikView for the Best B2B PR Campaign

The Hoffman Agency Singapore prides itself in getting all the formulas right: a driven and enthusiastic team with a thirst for knowledge, a hunger to deliver results and the know-how to convey the right message to the right audience through the right channels at the right time.