The Hoffman Agency Singapore

Hoffman Singapore, which opened in November 1996, was The Hoffman Agency’s first international office, and now serves as a base for client activities in South Asia, Southeast Asia and Australia. Our clientele covers a wide and diverse range of organizations — from public sector giants and special interest NGOs, large MNCs sitting pretty on the Fortune 500 list, mid-sized players and SMEs, all the way through to lean, hungry start-ups fighting hard to get there.

To meet the needs of our diverse client portfolio, we hire people from all backgrounds, with expertise in various industries to cover the gamut of communications specialties. Most importantly, our consultants are adept at getting to the heart of what a client needs to ensure we’re providing counsel that’s informed, pragmatic and offers solutions to real business problems.

Whether it is corporate communications and specialised stakeholder outreach, crisis and issues management, enterprise technology communications, digital and visual communications, content marketing and consumer/lifestyle programs, we’ve got you covered.

The Hoffman Difference

So what makes us special? After all, we’ve worked with a good chunk of our clients for more than half a decade, so we must be doing something right.

Our mantra is storytelling.

We connect you and your business to the bigger picture, so it’s not necessarily about what you do, but what you enable. If you simply want product press releases, you’re in the wrong place.

Whatever your target audience or business challenge, we’ll work collaboratively with you to tease out the stories and programs that make what you do both tangible to the people you’re trying to reach, and excite.

But there’s no rinse, lather, repeat here. Coupling our deep industry knowledge with an entrepreneurial spirit, we’re constantly exploring new ideas and new ways of doing things so that we’re always challenging the status quo and bringing options to the table — there’s no such thing as one-size-fits-all when it comes to brand messaging.

Of course, talk is cheap — so let’s see what the industry has to say about us instead:

PRCA SEA Awards 2019: Best B2B Campaign for THAIFEX-World of Food Asia: Whetting the Region’s Appetite

PR Awards 2018: Best Regional PR Campaign for THAIFEX-World of Food Asia

Hoffman Singapore - THAIFEX-World of Food Asia

Public Affairs Gold Standard Awards 2017: Southeast Asia PR Consultancy of the Year

2017 In2 SABRE Awards Asia-Pacific Certificate of Excellence: Trade Shows and Awards Category for Singapore Green Building Week

Our Secret (not so secret) Ingredient — Team Hoffman

Do you want to work into the small hours of the night? Be one of the cogs in a content-generating machine? Didn’t think so.

We believe that a positive, happy working environment makes for higher quality work. So sure, we hire people with passion and grit — those who will dedicate themselves to delivering results, overcoming challenges and keeping up with the fast pace that is agency life. What business wouldn’t?

But we’re not after robots.

Outside the office, our people are a mix of intrepid travellers, foodies, artists, performers, photographers, pet lovers, avid readers, sport enthusiasts … the list goes on. And we make sure they have the time to enjoy those pursuits so that we can all collectively bring new, creative ideas into the work we do. We share, we laugh and we grow together. So be prepared to come with a good sense of humour and some stories of your own to tell.

Is it cliché to say our people are our lifeblood? That doesn’t make it any less true, which is why we’re proud to have been recognised with the following awards:

Mumbrella Asia Awards 2017: Highly Commended, Mumbrella Award for Culture

Human Resources Excellence Award 2013, 2014, 2015: Winner, Excellence in Employee Engagement

Human Resources Excellence Award 2013, 2014, 2015: Winner, Excellence in HR Social Media

The Hoffman Agency Singapore prides itself in getting all the formulas right: a driven and enthusiastic team with a thirst for knowledge, a hunger to deliver results and the know-how to convey the right message to the right audience through the right channels at the right time. All we’re missing is you.