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‘I’m Sorry, But You’re Still Fired’

What AOL’s CEO Tim Armstrong Should have Done  By Stephen Burkhart The Hoffman Agency, San Jose I felt sorry for Tim Armstrong, the CEO of AOL, when he publicly fired an employee during an internal conference call recently. You see, I knew what humiliation would rain down upon him and AOL exactly at the wrong…

Reflections of an Accidental PR Pro

By Sheri Baer The Hoffman Agency, San Jose All right, here’s my confession:  I never intended to go into PR. In a previous lifetime, I was deeply entrenched on the media side, first in local TV news and then in syndicated news inserts and cable programming.  It was a great ride, for sure. Whether it…

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Five Cyberspace Commandments in Singapore

By Maureen Tseng The Hoffman Agency Singapore As communications professionals, it’s often our place to cajole too-cautious clients into investing more of their marketing dollars in the digital realm. We all know the power and reach of branding in cyberspace – just look at Dove’s Real Beauty Sketches or P&G’s 2012 Olympic campaign. Yet, any…

Why BuzzFeed is the Mastermind in Digital Media

By Sara Staffaroni The Hoffman Agency, San Jose  Not too long ago, when we wanted to find the “buzz” of the day, we would go on Facebook to see what our peers were talking about. Now, whenever we need to feel connected with the outside world, we turn to BuzzFeed, where we are sure to…

HR meets PR: The Hoffman Agency Recognized for Employee Engagement and Social Media

By Bridget Kow and Jacintha Ng Proud Employees of The Hoffman Agency Singapore Happy employees are good for the business. Period. This might sound like common sense, yet so many organizations don’t make Human Resources (HR) a priority, much less implement creative ideas to engage their employees. This is especially true in the PR industry….

5 Tips for Getting the Most Out of Your PR Internship

By Erin Hartwig The Hoffman Agency, San Jose (Originally published in PR Daily) As a marketing major and recent grad with no prior PR experience, I classified myself as a “PR enthusiast.” Now, with an internship under my belt and the promise of an extension, I’d like to call myself an “aspiring PR professional.” I…