By Sara Staffaroni The Hoffman Agency, San Jose Not too long ago, when we wanted to find the “buzz” of the day, we would go on Facebook to see what our peers were talking about. Now, whenever we need to feel connected with the outside world, we turn to BuzzFeed, where we are sure to…
By Bridget Kow and Jacintha Ng Proud Employees of The Hoffman Agency Singapore Happy employees are good for the business. Period. This might sound like common sense, yet so many organizations don’t make Human Resources (HR) a priority, much less implement creative ideas to engage their employees. This is especially true in the PR industry….
By Erin Hartwig The Hoffman Agency, San Jose (Originally published in PR Daily) As a marketing major and recent grad with no prior PR experience, I classified myself as a “PR enthusiast.” Now, with an internship under my belt and the promise of an extension, I’d like to call myself an “aspiring PR professional.” I…
By Icho Saito The Hoffman Agency, Japan Taipei is a lovely city! From their ma-la (spicy) hotpot which piques your appetite even in the summer heat, to the ready-to-serve fresh fruit stalls stationed at every few blocks to quench your thirst. For the past few months, our team has been working on various projects in…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose It’s no secret that the way we interact online has gotten increasingly more visual. Take the proliferation of sites such as Instagram and Pinterest. You can even just take Facebook – remember when your profile only highlighted one picture – and it was kind of small? Now…
What PR and Sales Have in Common By Makoto Shirai The Hoffman Agency, Japan During my 15-year working career, one-third of that time has been spent in the IT business and rest at a PR agency. Having spent so much time in both fields, I’ve developed a personal sense on what it takes to be…
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