By Naoko Kawahara The Hoffman Agency, Japan On March 11, 2011, Japan’s Tohoku area was hit by a massive earthquake and tsunami. By the end of March, my friend and I decided to launch a scholarship fund to support the youth who were affected by this disaster. The name of this organization is Okikobo, and…
By Stephen Burkhart The Hoffman Agency, San Jose Marissa Mayer at Yahoo. Marc Andreessen at Andreessen Horowitz. –Tell me, do you do forge partnerships on a bicycle ride? Do you pen a deal while catching your breath – fresh off an endorphin high? In Silicon Valley, and locales across the world, I read with amusement…
By Satoko Tanaka The Hoffman Agency, Japan In Japan, you can easily find Yuruchara – roughly translated as “loose characters” – at most tourism sites. These are cartoon mascots that represent specific prefectures (regions) in Japan and were created to promote area tourism, delicacies and events. Now TV shows, commercials and social media play up…
By Esha Lotey The Hoffman Agency, London On April 8, 2013, Margaret Thatcher, first female Prime Minister of the UK, died at the London Ritz Hotel. I remember first reading the news on my Google reader, how I had to blink with extra focus to register its meaning. Having graduated with a major in Politics…
By Lauren Ho The Hoffman Agency, San Jose Just six short months ago, I was tentatively dipping my toes into PR as an intern at The Hoffman Agency’s office in Singapore. (You can find out how that turned out here.) And now (much to my parents’ relief) I’ve landed my first post-graduate job at Hoffman’s…
By Terence Yam The Hoffman Agency, Hong Kong Imagine what it would be like if Facebook existed in 1914. Would Vladimir Lenin Instagram a picture of his breakfast? Would the defeat of the Russian army at Masurian Lakes have been caused by a soldier who leaked his location via check in? There are more than…
