Tech multinationals cannot afford to take their eyes off the road in China
Geopolitical tensions make strategic communications challenging. Frank Zhang, General Manager, China, explains how you can get them right.
B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world
The Hoffman Agency’s German team takes a look into the future of communications and presents six predictions for the way brands will engage with their audiences in 2024.
MNCs Must Find Their Place in the Asian Tech Revolution
Hong Kong General Manager Kevin On explores Asia’s technology industry growth ahead of CES’s first event in Asia since the pandemic.
From West to East Coast, All in the Name of PR
Boston PR intern Sasha Bashor describes how her internship at the Hoffman Agency inspired her to make a thrilling cross-country move.
The Way It Worked Out: Finding Hoffman
Boston PR intern Brooke Prunier describes her emotional and educational journey to finding her ideal internship at the Hoffman Agency.
The OpenAI Saga – Or How to Create Your Own Crisis
Our Chief Global Officer Caroline Hsu uses recent events with OpenAI as a case study to explore how critical communications planning has a pivotal impact on a company’s reputation.
