Photo Credit By Maureen TsengHoffman Singapore If you are planning on doing some solid media outreach in Asia, then you better get yourself acquainted fast with this term — “Guanxi.” Guanxi, coming from Chinese roots, is the practice of networking and securing influential relationships to facilitate business and other dealings. According to Wikipedia, Guanxi describes…
Photo Credit: Aidan Jones via Compfight cc By Megan Bauer The Hoffman Agency, Portland-Vancouver The idea of media relations is no foreign concept in the world of PR. However, the art of building true relationships is a bit harder. It all comes down to this: editors, reporters and bloggers are real people. They have families, friends…
Photo Credit: thorinside via Compfight cc By Sara Staffaroni The Hoffman Agency, San Jose Some might say that crisis communication is an acquired taste. While most people cringe at the thought of facing a PR crisis, others (like myself) see an opportunity to take everything we have learned from our own mistakes and those of…
Photo Credit By Callie Gisler The Hoffman Agency, Portland-Vancouver In recent years, bloggers have become recognized as important content producers in the digital space. They come with an established personal brand and an audience that trusts them. What’s also important is that these writers are open to the out-of-the-box ideas that grab their reader’s attention….
By Giuseppina ChiaramonteThe Hoffman Agency, San Jose It’s a rare thing in the world of PR when a media campaign comes together so seamlessly — it almost feels easy. When that DOES happen, it’s a thing to be celebrated. Take for instance Hoffman’s recent work for global telecoms giant, Alcatel-Lucent. Tasked with raising the company’s…
By Lydia LauHoffman Hong Kong It’s more than just photocopying or helping senior team members fill in expense claim forms. At Hoffman, the intern’s experience is different. Each year, Hoffman’s Hong Kong office hires a select team of interns, who have many stories to tell about their journeys with us. Most recently, Alaric Ng and…
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