By Megan Bauer The Hoffman Agency, Portland-Vancouver As 2015 comes to a close and we ring in the New Year, it’s important to reflect on the learnings from this past year. From Syrian hackers and sports faux paus, to retail store implications on clothing design to millennials not paying for the news … this year…
Are your press release headlines putting people to sleep? Did #AskLaneBryant turn into a #PRFail? How can you rejuvenate your PR enthusiasm for 2016? Check out the Hoffman team’s favorite PR blog posts and articles from this week: You could write the most interesting, thoughtful and ground-breaking press release in the world, but it won’t…
By Jacqueline Velasco The Hoffman Agency, San Jose Let’s face it; some of the industries our clients represent (and we PR professionals are tasked with publicizing) aren’t the most glamourous or interesting. However, when you are sourcing for stories and trying to figure out what will resonate best with the media and target audience, regardless…
Are robots going to take over PR? Who should you be listening to on social media? Can you afford to hire a designer? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Who doesn’t love a look into the future, especially when it might help you do your job better?…
By Kelly Brokaw The Hoffman Agency, San Jose December is officially here, and you know what that means: the holidays are upon us! We all want different things this holiday season – gift cards, clothing, electronics and even our two front teeth. But what do reporters really want? When a media contact is looking for…
Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart (above) put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications. The data…
