Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. Not in the sense that when one shows up on the Ed Sullivan show I’m moved to shriek. There’s an intellectual argument for using anecdotes – namely journalists want them. Sam Whitmore – if you’re in the communications business and…
What can PR pros learn from Cam Newton? How did this year’s Super Bowl commercials stack up? What does the life of a social media manager really look like? Check out the Hoffman team’s favorite PR blog posts and articles from this week: The Super Bowl wasn’t all fun and games for everyone. To say…
Is Kickstarter journalism’s new best friend? Is the upcoming increased Twitter character limit actually a good thing? Have you live streamed on Facebook yet? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Learning how to successfully and creatively use case studies and testimonials is critical to adding credibility to…
You Might Want to Ask Alice By Steve Burkhart The Hoffman Agency, San Jose We have already jumped into Alice in Wonderland’s rabbit hole, but in the New Year expect the journey to get even more dizzying. As marketing/PR/journalism professionals, we are all converging on the same prize: creating and optimizing brilliant editorial content that…
Cross-posted from Ishmael’s Corner By Lou Hoffman I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of today’s vignettes takes a look at the use of English in France. Here goes … English in France If there’s one country that rejects all…
Just how connected are social media and word-of-mouth? How well do you know your “AP Stylebook”? Can your waiter teach you a thing or two about personal marketing? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Is the “AP Stylebook” your best friend or worst nightmare? Either way, as…
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