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The Art of Selling in Public Relations

By Low Sieu Ping, Senior Account Executive, The Hoffman Agency Singapore Public relations (PR) is very much about reputation management. Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders. But in this course of seeking that attention and receiving favourable sentiments is…

The Art of Selling in PR

A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

By Grace Chu, Senior Account Executive, The Hoffman Agency Hong Kong Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways. Right, got it … So what? To give this a twist, we flipped roles so I could…

Refining your B2B Social Media Strategy

By Samson Lam, Digital Strategist, The Hoffman Agency Singapore When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? I don’t blame you for thinking that….

Changes in Europe From a Position of Strength

The Hoffman Agency Hires Mark Pinsent to Lead European Operation LONDON, 22 February 2017 — The Hoffman Agency today announced that Mark Pinsent has taken on the role of European managing director. Previously, Pinsent served as managing director of the London operation of digital marketing consultancy Metia. Mike Sottak, who previously spearheaded Hoffman’s European team,…

Mark Pinsent- Hoffman Agency

Happy Chinese New Year

You’ll find there’s some “snap, crackle and pop” to this year’s greeting. Remember to unmute before clicking for full effect.     

Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day

By Lou Hoffman, CEO of The Hoffman Agency Cross-posted from Ishmael’s Corner Today we publicly announced that the country of France is now a client. France’s international economic development agency, Business France, selected us to promote the country’s tech industry (Le French Tech initiative) in the U.S. and Asia. I rarely use the blog as a forum…