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To RFP or Not RFP, That is Usually Not the Question

By Steve Burkhart, President, North America I have seen them all — the good, the bad and all of the in-betweens. The ones that were fair and respectful. The ones that were exploitive and thinly veiled attempts to get free work from many agencies. RFPs seem to be a fact of life for anyone in…

Do You Have What It Takes to Work in Public Relations?

The PR profession is one that values varied skillsets and personalities. Even if you don’t depend on a strong cup of coffee to start your day, there can still be a place for you. Enjoy!

Wishing Our Colleagues in Asia an Enjoyable Mid-Autumn Festival

Lights.   Camera.   Action.

PR Agency Mid Autumn Festival

A Woof for National Dog Day.

What happens when origami intersects with National Dog Day (August 26)? Our APAC design team answers that question.  

Storytelling vs. Corporate Speak — The Ultimate Showdown

By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of…

PR Agency Life: Day 1 Gets Personal

By Mikaela Farasyn As an incoming account coordinator to the Portland Hoffman office, I quickly learned on my first day what makes this agency tick. Team collaboration is key to company culture and inspiring creativity. With today’s workforce, not only is it important to create and encourage team dynamics, but it’s also necessary. Creativity stems…

PR agency culture