APAC Tech Agency of the Year 2023
Here's what PRovoke Media had to say about us:
- Strong presence in Asia-Pacific: Hoffman has established itself as a prominent consultancy in the Asia-Pacific region, generating twice as much revenue in this area compared to the rest of the world.
- Diversification and growth: Over the past five years, Hoffman has expanded beyond its B2B technology focus to include consumer marketing, integrated communications, and corporate work. This diversification has helped the firm navigate the slowdown in the tech industry. They have also launched a techplomacy public affairs practice and developed expertise in areas such as semiconductors and integrated marketing.
- Impressive performance and client roster: Hoffman experienced significant growth in the Asia-Pacific region, with a 21% increase in revenue in 2022. They secured new business from notable clients such as Tencent, Moloco, Oracle, TSMC, Nvidia, LG Energy Solution, Samsung Display, Peloton (crisis work), Bosch and Yahoo Hong Kong, joining an existing client roster that features Zoom, ASML, Visa, Heidrick & Struggles, Nutanix, Trellix, Twitch, Supermicro, Ripple and Google.
- People-oriented approach and thought leadership: Hoffman emphasizes a flexible and collaborative culture, led by a strong local management team. The company values diversity and gender equality, with a largely female leadership team and a focus on closing the gender pay gap. They have also introduced flexible work arrangements. Hoffman's thought leadership efforts include the launch of the Techplomacy public affairs practice and active involvement in industry initiatives through their leadership positions in ICCO and PRCA Asia-Pacific.