Impressive performance and notable clients: Despite challenges in 2020, Hoffman experienced 8% growth in fee income, reaching around $14 million in Asia-Pacific. It secured major clients such as Zoom, Twitch, Twitter, Invisalign, Shopline, ASML, Tealium, and Shutterstock. The firm's single P&L structure provides a competitive edge.
Strong presence in Asia-Pacific: Hoffman is a consultancy with a significant focus on Asia-Pacific, where it generates double the revenue compared to the rest of the world. It has expanded beyond B2B technology to encompass consumer marketing and integrated communications, with a strong emphasis on startups and disruptors.
Wide regional operations: Hoffman operates in multiple locations across Asia-Pacific, including Beijing, Shanghai, Shenzhen, Hong Kong, Japan, Singapore, Korea, Indonesia, and Taiwan, with a team of 130 professionals.
People-focused and diverse culture: Hoffman has a better D&I record than many network rivals. The firm supports female career progression and has initiatives for flexible work arrangements. It also plays a role in promoting LGBTQ+ acceptance, particularly in Taiwan.
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