Strong presence in Asia and revenue: Hoffman is primarily an Asian consultancy, generating twice as much revenue in the region compared to the rest of the world. It has expanded beyond B2B technology services, focusing on consumer marketing, integrated communications, and working with startups and disruptors.
Extensive geographical reach: Hoffman operates in multiple locations across Asia, including Beijing, Shanghai, Shenzhen, Hong Kong, Japan, Singapore, Korea, Indonesia, and Taiwan, with 130 employees.
Impressive growth and client portfolio: Despite challenges in 2020, Hoffman's fee income grew by 8%. Major clients include Zoom, Twitch, Twitter, Invisalign, Shopline, ASML, Tealium, and Shutterstock. The top 10 clients contribute around 37% of total revenue.
People-oriented culture and thought leadership: Led by Caroline Hsu, a former Google veteran, Hoffman emphasizes diversity and inclusion. The company supports female career progression and work-life balance, with initiatives like flexitime contracts for working mothers in Japan. Hoffman also emphasizes thought leadership, resulting in SABRE-nominated campaigns for Invisalign, Twitter, iChef and ASML.
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