Hoffman's Asia-Pacific growth: Hoffman, the first US tech consultancy in Asia, experienced a profound transformation under new leadership led by Caroline Hsu. The region saw rapid growth, with revenue set to reach $11m.
Leadership and team restructuring: Hsu revamped the regional leadership team, hiring key executives and overhauling Hoffman's approach in the region, supported by digital head Nicolas Chan.
Emphasis on digital marketing and commerce: Hoffman focused on content marketing and digital campaigns, utilizing programmatic advertising, analytics, and multi-channel content to drive sales leads.
Business growth and client roster: Hoffman's fee income expanded by 19% in 2017 and another 20% in 2018. They secured notable clients such as Blackberry, Amazon Web Services, and Airbnb, with an increased focus on multi-market clients.
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