In a year when others played it safe, we made a bold bet.

While headlines cast doubt on Hong Kong’s future, and businesses questioned the city’s viability, we saw something different — opportunity. As global HQs shifted and agencies diluted their offerings to survive, we chose to sharpen our edge.

By doubling down on tech — our home turf — Hoffman Hong Kong emerged stronger, faster, and more relevant than ever. Today, we’re proud to be the partner of choice for the world’s most ambitious brands in AI, fintech, EV, cloud, and cybersecurity.

🎯 Our North Star: Tech, Told Differently

Our goal was never just to ride out the storm — it was to shape what comes next.

We set out to become Hong Kong’s leading integrated communications consultancy for future-defining industries. To do that, we focused on four pillars of strength:

• Big Tech for Enterprise: Cloud, AI, cybersecurity, telco & enterprise software
• Finance & FinTech: From digital payments and digital assets to insurance innovation
• Consumer Tech & Hardware: Power banks, storage, phones, EV chargers — plus CES trailblazers
• Beyond Tech: Consulting and professional services where tech is the differentiator

This focus didn’t just help us stay resilient — it helped us stand out. It earned us trust, built credibility, and attracted the kinds of brands who share our long-term vision.

🔬 Born in Hong Kong, Built for What’s Next”

We also pioneered two new offerings that redefined how we show up for clients:

🧠 “Hive Jive” Collaboration
Forget the old hub-and-spoke. Our Hive Model pulls the best minds from across APAC — no silos, no borders. Account servicing teams are assembled based on client needs, not office geography. This fluid, market-agnostic approach gives our clients custom-fit regional support, backed by deep local insight, plus our high-touch service

🌐 Techplomacy
At a time of rising regulation and blurred lines between innovation and policy, we launched a public affairs offering designed specifically for tech companies who were navigating market complexities. “Techplomacy” helps clients build trust with government and public sector stakeholders — a critical need in today's high-stakes landscape.

Brands That Trust and Empower Us to Lead

Our belief in Hong Kong has translated into marquee client wins, reinforcing our position as the go-to PR partner for innovation and industry leadership:

• Hong Kong Science and Technology Park – A remit to position Hong Kong startups on the global stage.
• Hong Kong Jockey Club – JC PROJECT LIFT – An assignment to drive high-impact societal projects, reinforcing HKJC’s role in upward mobility.
• CHARGESPOT – A partnership to develop their B2B expansion strategy, proving that local innovation also has a place outside of Hong Kong.
• Western Digital – A blockbuster win, driving a brand repositioning following its business separation from SanDisk, with an integrated PR and digital strategy to secure its leadership in the changing storage landscape.

🏆 Behind the Win

This wasn’t just a big year — it was a defining one. From deep client loyalty to multi-market leadership, our success is powered by long-term partnerships, cross-border creativity, and a sharp instinct for what’s next.

1. Record-breaking growth

Growth isn’t slowing — it’s accelerating. FY24 marked one of our strongest growth years yet, driven by deep partnerships with long-standing clients who continue to scale with us.

2. Client loyalty

Many of our key clients have stayed with us for over years — a testament to our commitment to sustained value, not just short-term wins.

3. Trusted fintech partner

Long-standing partnerships across banking, payments, and fintech reflect our ability to deliver strategic counsel in Hong Kong’s most important sectors.

4. High-growth industries

We’re helping tomorrow’s industries break through today. From AI to enterprise tech, we’ve earned our place as trusted storytellers for innovators defining what’s next.

5. IMC and visual storytelling

Our earned-first approach now powers integrated campaigns. What began with PR has evolved into creative, video, social, and influencer work — led by the same insight-driven storytelling our clients trust.

6. Hong Kong as regional hub

Hong Kong remains to be a launchpad for many clients. Regional programs for some of the world’s most ambitious brands are led out of Hong Kong — proof of the city’s enduring role as a strategic regional HQ.

🚀 Doubling Down on the Tech Innovation Story

In a city many counted out, we doubled down. While others pivoted away, we held firm, believing Hong Kong’s best days weren’t behind it but still to come. We didn’t just survive post-COVID turbulence — we turned it into momentum. From rebuilding our tech presence to winning some of the biggest tech mandates in Asia, we proved that Hong Kong still leads in the global tech story.