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Why Businesses in Hong Kong Should Get Social Media-savvy

…2011, 43.7 percent of all social media visits were to Facebook alone, while the term “Facebook” ranked top among all search terms in all categories in Hong Kong. Among the…

A Social Media Dictionary:

terms and catchphrases abounding on Chinese microblogs. Remember them and use them – they will be your secret weapons to being popular on Weibo and gaining five-digit followers. Who knows?…

Dicitionary_Chinese social networks

Tech PR

…of technology PR campaigns. Applying supply-and-demand-economics theory to media relations, we came up with the following chart. In simplistic terms, what journalists value the most is where most tech PR…

When Your Friends Aren’t Football Fans: A Lesson on Knowing Your Audience

  By: Michelle Favalora The Hoffman Agency, San Jose It can be really easy to think about your audience in terms of what you want them to be. You might…