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Reflections on My Life at Hoffman

…career? On April 17, 2016, I will celebrate 19 years with The Hoffman Agency. Yes, in agency terms that’s several overly long life spans … and then some. My time…

Hoffman Agency pictures from APAC

Kindness and Gratefulness Characterize My Memories of Asia

terms of the importance of creativity and the need to avoid being dull. I still try to apply that kind of thinking. Random Recollections Here are a few things that…

Hoffman APAC

Taking control of the narrative — After all, it’s my story!

…tech terms and technologies. Apart from that, I look forward to learning more about building successful client relationships, crisis response and best practices for global communication. To have the longevity…

Shipra Skula WFH desk setup

An Uncomfortable, But Necessary, Conversation – Talking Diversity

…must then take time to truly grasp where our organizations and our clients stand when it comes to these issues – both in terms of our goals for the organization…

Comedy in brand marketing: Connecting with customers as opposed to consumers through humour

…a genre, ‘comedy’ is well recognised, but how can we apply the Plot’s rules in terms of a brand? Importantly, in the context of the Seven Basic Plots, ‘comedy’ is…

Willy Wonka meme about humor

HAppy Booksgiving from HA-US!

terms of storytelling, 1984 details a prophecy about a future left to the hands of a dystopian government. Account Coordinator Nicolas Vavuris analyzes how the time period of this book…