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A Twist of Fate: How I Found My Place at The Hoffman Agency

…a little more on social media and read through multiple blog posts. I didn’t know much about PR, but I was eager to learn. To be completely honest, I had…

Woman in white dress standing by tree and blue water

Social Media #Fail

…tweets are posts that have gone wrong and sometimes, all it really takes is one tweet. Because of the nature of social media, mishaps can easily be shared and news…

Gottfried tweet

7 Ways You Can Help Your PR Agency Achieve Great Results

…for communicating beyond their corridors. By developing and harnessing “owned” media such as company blog posts, infographics, bylines and social media pages, you can build brand credibility and content that…

Successful PR campaigns

New Year’s Resolutions for PR Professionals

…stale news releases in favor of BuzzFeed Community posts (complete with animated GIFs)? Heck yes! Partially inspired by our CEO’s post on New Year’s resolutions for his storytelling blog, I’ve…

Keep Your Audience on Your Side: 3 Tips to Crisis Communication on Social Media

…world, at the end of the day, there are people behind those tweets and posts you’re reading. So while it’s natural to be defensive about negative comments targeted at your…

Is Re/code Just AllThingsD 2.0? Behind the Curtain in the Re/code Newsroom

…features and serve as the chief gatekeeper for guest posts and contributed content. A comment that lifestyle stories are “airy fairy” sparked a fiery retort from Joe, who believes newspaper…