…Most blog posts should address industry topics or issues as opposed to focusing on the company. We’ve found the ideal ratio to be around 66%/33%. Ideally, the information isn’t readily…
Services Employer Branding & Recruitment Marketing Stop appealing to everyone. Build a differentiated employer brand that’s anchored on exceptional employee and candidate experiences. Irrespective of macroeconomic factors, the battle for…
…outbound communications. Do the LinkedIn profiles of your inventors reinforce the innovation story? Do we ghost write mini posts (< 200 words) for specific engineers/scientists to publish on their LinkedIn…
…companies recognize LinkedIn as a particularly valuable platform. But we don’t believe in posting content and calling it a day. For example, we have found mini posts of less than…
…comms plans and campaign proposals Comfortable working with design teams to produce social content (e.g., quote cards and social posts) Attributes of the Protagonist (That’s You) Innovative thinker and compelling…
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