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Kindness and Gratefulness Characterize My Memories of Asia

…being my confidant Sue Kim letting Iris and me cook risotto for her Janice taking care of everything Sandra’s willingness to learn Michelle’s laughter and leadership Lynn’s Maine toughness and…

Hoffman APAC

The Tale of Two Tucson Boys in Asia

…wrestling season we were on strict diets. During the off-season when we could eat freely, chicken seemed to be the main food staple at the Hoffman house. Mrs. Hoffman (aka…

Hong kong Baggage Handline System

Semiconductor Firms Need To Become Strong Employer Brands To Realize Global Expansion Goals

…the traditional talent pool of electronics engineering to reach unique sectors like aircraft maintenance. The campaign incorporated gamification and augmented reality, making the brand more approachable and compelling to those…

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Visiting Hoffman in China — a global agency, locally relevant

…more and more global correspondents are situated outside China nowadays. For global publications that still have a physical presence on the mainland, it’s harder to operate and gather sources amidst…

Group of Professionals enjoying a festive birthday lunch of fried chicken and cake.

Tech multinationals cannot afford to take their eyes off the road in China

…Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication complexities, the opportunities for growth and collaboration remain unparalleled. Tech sector challenges Multinational tech companies operating in China, particularly…

Car driving down road

From Global Prestige to Local Teamplay: Rewiring Comms Strategy for China’s New Semiconductor Reality

…strategy to remain active in the China market. The company plans to release a modified version of its H20 AI chip in compliance with US export restrictions by July. Finding…

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