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Navigating the Global Minefield: Reputation Management in the New Global Trade Landscape

…by current tariff regulations and ongoing trade tensions. Gone are the days when businesses could afford to remain apolitical. In this environment, a brand’s actions — and even its silence…

Global Communication Agency

Mid-Weight Designer

…Health Champion of the Year winner Main Job Functions As a Mid-Weight Designer at CCGroup, a Hoffman Agency, you will play a crucial role in developing visually compelling and effective…

Associate Account Executive

…strategy for media pitching, interesting story angles and maintain a network of media contacts; Organize media briefings, support media strategy counsel to spokespeople and manage media events. Content creation: Ensure…

How Do You Learn PR? Part 2.

…think the main benefit is that you learn and understand the theories and principles that define the communications process. Understanding the “why” and the “how” are becoming more critical as…

should you be a PR major?

Account Manager

…programs for clients Client relations: Serve as point person and trusted partner with clients, providing counsel and setting expectations for program execution; maintain proactive attitude, responsibility and perspective that continually…

What a Degree in Journalism Taught Me About Public Relations

…I decided to stick with one major, but remain flexible and seek versatile skills and experience — and it’s proven to be one of the best decisions I ever made….