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A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC

…concerns aside in certain markets. “Asia needs local understanding, but it should not be at the expense of best practice,” he said. How an organization can maintain global identity while…

Southeast Asian Tech Must Perform a Delicate Balancing Act in Trump 2.0 Era 

A robust yet flexible approach to communications will be essential as companies operating in the fast-growing region look to maintain favor with both the US and China. Southeast Asia plays…

In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

…entertaining. The experience age demands nothing less. Get in touch to learn more about how we can help tech and B2B brands grow in Hong Kong, mainland China and beyond….

CES 2025

The Hoffman Agency, an Independent Communications Consultancy Focused on Tech, Strengthens Global Proposition with the Acquisition of CCGroup

…U.S. (Silicon Valley, Portland and Boston). The firm supports some of the biggest brands in the world, many of which prefer to remain unnamed (the client names we have permission…

ccgroup hoffman logo

The Machinery of Intelligence: How AI’s Backstage Claimed the Spotlight at Computex 2025

…These polished interfaces capture the public imagination, often becoming the face of artificial intelligence for mainstream audiences. But behind each seamless interaction lies a vast, unseen network of systems that…

Computex 2025

Threads of Curiosity and Connection

…part of Hoffman has been the team and the incredible culture everyone maintains, regardless of their position. From day one, I felt like I stepped into a space where kindness…

Hoffman Internships