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Attention PR Professionals: There’s a Free SEO Tool That Will Change Your Organic Search Game

…vs. UPS vs. USPS” and adjust the SEO strategy accordingly. Depending on the domain authority of the websites on Page 1, the team may have had to select a different…

The Chauvin Trial Verdict

…that justice has been served to the officer found responsible for George Floyd’s death, though our hearts remain heavy with the loss of Floyd and countless other black Americans who…

HR Manager, Southeast Asia

…from recruitment, onboarding to offboarding within Hoffman, promoting positive employee relations and maintaining a healthy work environment. Handle employee grievances, mediate conflicts, and ensure compliance with employment laws and regulations….

Make Media Coverage Analysis Part of Your Communications Must-do List

…stories published in 2010, we found another reason for the spike. We tied the increase of its coverage numbers to a particular competitor movement: Google’s withdrawal from the mainland Chinese…

What do Olivia Pope and PR Professionals Have in Common?

By: Michelle Favalora The Hoffman Agency, San Jose I have a love-hate relationship with the hit show “Scandal,” mainly because I love to hate the show. I just don’t always…