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Why BuzzFeed is the Mastermind in Digital Media

…and sometimes even “real” news. There are a number of steps you need to take in order to master the digital domain. Here’s a quick look at what they are…

Keep Your Audience on Your Side: 3 Tips to Crisis Communication on Social Media

…brand – whether it be personal or on behalf of the company – it’s important that we remain friendly and professional at all times. Tip: Refrain from (a) deleting the…

Scoring Big For The Earth Hour 2014 Cause

…as the driver of the cause, both physically and virtually.   All of these tactics were tied back to the main message we wanted to relay: that people should do…

Media Relations, Guanxi and the Power of Connections in Asia

…the personal and the professional often commingle. The main thing is to be professional and friendly, while building your connections to the point that they feel comfortable with and trust…

How to trick-or-treat on Instagram

…a social media platform not normally defined by much more than the #selfie. By clicking on specific images from Target’s main Instagram home page, users can “knock” on the doors…

My 3 Favorite Things About Our New Office

…3) The People I know I’m making our old office sound like a prison and I promise it wasn’t – mainly because the people at Hoffman bring great energy and…