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Margaret Thatcher’s Political Communication Strategy

…on Government ministers who weren’t obeying the Iron Lady’s political remit by undertaking off-the-record briefings. I can confidently say that Thatcher will always remain one of the most influential figures…

Margaret Thatcher Political Communication Strategy

Nonverbal Communication Checklist – Valentine’s Day Edition

…to discuss competitors in a rude and dismissive manner. To circumvent this, focus on the aspects of your competition that you truly respect so that your commentary and tone remain

Staying Relevant in a Changing Marketplace

…your target market isn’t easy, but armed with these strategies and a willingness to accept the changing marketplace, you’ll be well on your way to maintaining relevancy and capturing success….

Staying Relevant in a Changing Consumer Marketplace

Life as a HA Intern: Hanna

…a positive attitude. I’m sure you’ve heard the age-old saying, “Always bring a pen and paper to a meeting.” I say, also bring along a positive attitude. Maintaining a positive…

An inside look into life as an HA intern.

How to be a Director — With Your Words

By Melissa Lewelling The Hoffman Agency, San Jose In today’s hyper-connected world of media and communications, visuals remain at the forefront of engaging content that attracts a reader’s attention. However,…

How to be a director with your words

Cheryl’s Birthday: Capturing The World’s Attention With a Single Date

…continue; people who have shared the questions on their Facebook walls can now share the answers. Though these may not be the main reasons why #CherylsBirthday and #TheDress got almost-instant…