…over a 10-year horizon. Naturally, publications covering the PR industry would jump on this data, but would a mainstream publication like The Washington Post report on this story? Of course…
…violent swings in stocks and shareholders expecting the very worst from companies. The main piece of advice for PR professionals in China right now is to project an image of…
…social media manager, some might think your job is a piece of cake. But a lot more work than the average person might expect goes into maintaining a brand’s social…
…to build out storytelling content that includes anecdotes. Keep in mind that once an anecdote is in the public domain, it plummets in value. Journalists can’t differentiate their stories with…
…successfully, there’s a critical catch to consider before proceeding. Content must remain non-promotional for the most part, especially the blog title, if you want readers to continue on past it….
…but it’s also being portrayed by media in a mainly positive or neutral light. From a communications perspective, another incredible accomplishment. As PR professionals, crisis communications is often part of…
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