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The Next Chapter: Lessons Learned from my Internship and What’s Lies Ahead

…and built media lists, made briefing docs, arranged interviews, sorted a million emails, and communicated daily with my teams and clients on what stories we wanted to tell. The closest…

Brennan Furber pr intern crop

Why effective multimarket comms is mindset over function

…encourages all parties to share and to listen. Of course, having a single P&L helps us immensely. It frees us from competing at an individual market level and promotes genuine…

Bees swarming by a hive.

Becoming Comfortable With the Unknown: My Pivot From Ad to PR

…is off the wall. I’ve always been one for to-do lists and a cohesive plan for everything, but this summer I adopted new strategies and implemented them in my everyday…

Woman sitting in the bright summer sun under an umbrella.

From Graduation to Growth: My Journey With The Hoffman Agency

…I learned not only about the technical details of semiconductors but also how to craft compelling narratives that connect human experiences with technological innovation. From building a media list and…

A group of young professionals enjoying a day at the office.

A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC

…people move differently. We fear difference, but people want to tell you their stories so ask, listen and learn.” To learn more about how we help tech and B2B brands…

From Numbers to Narratives

…blogs, listicles, news articles and creative narratives. I learned about thought leadership, emotive writing, video editing and building cohesive brand style guides. My work was messy and subjective, but every…