Search Results: list/posts/homepage.htm

Industry Recognition Matters

…can’t game this system. Here’s the finalist write-up on us: The Hoffman Agency (independent) The ultra-competitive Silicon Valley PR market tends to reward two types of firm: the titans that…

3 PR lessons from ‘Suits’

…media contacts. If you’re able to pick up signals like their body language, eye contact and posture, it will help you determine how comfortable the journalist is around you. Also,…

Hoffman Agency PR

How We Won a PIZZA AsiaOne’s Hearts

…itself from the barrage of emails every journalist receives. In reality, the success rates of our efforts don’t always match the regularity of our outreach — on a few occasions…

Building bridges across and beyond the Hoffman offices

…support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. Backed by my teams’ guidance and confidence…

Mulling on mentoring

…purely comes through a willingness to fspend a bit of time with people, listen to their challenges, ask some questions (a bit like some of these, but in more natural…

Mentorship

RETURNING TO UNFINISHED BUSINESS

…sector — martech, adtech, mobile tech, fintech, enterprise tech … the list goes on. My time at both agencies has offered such rich variety in simply meeting with the companies…