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3 Visual Ways to Spice up Your Company Story

…way to bring a pop of color to a text-heavy blog or social media post. Take this infographic from FreeDating.co.uk, for instance. Rather than simply listing percentages, the online dating…

Being the T Professional (and How Being One Can Help Your Career)

…talking shop all the time, and finding out what else your journalist is interested in, but also lets you engage them on a different level. They’ll remember you not just…

Five Storytelling Techniques to Give Business Communications Liftoff

…Canfield’s letter on health insurance or the President listening to “Paradise” by Coldplay or knowing the President’s schedule is not going to solve the Russia-Ukraine conflict. Yet, these forms of…

Contrast, a Poor Man’s Failure in PR Storytelling

…“train wreck,” the better. Forcing a company to experience pain in resolving the debacle makes for a good read. Patricia Sellers, a journalist at Fortune, articulated the appeal of this…

Nothing Says Storytelling Techniques Like An Anecdote

…release. There are times when keeping an anecdote your pocket gives you a chip to play with journalist similar to what IBM did recently with The New York Times.  …

PR Unchained with Quentin Hardy from The New York Times

…your job better?” Frankly, as a former journalist myself, I tend to find it comical. These types of events often feature panels of media professionals who don’t want to be…

Quentin Hardy on PR- Security Stories