…you can’t make him a mixed tape containing your deepest emotions? Sharing a playlist on Spotify just doesn’t cut it … Record player: how are children going to decipher song…
…a journalist’s favorite restaurant or send a thoughtful gift on a client’s birthday. Taking the time to really know and build trust with the people you’re working with is the…
Act Like a Journalist if You Want Their Attention By Stephen Burkhart The Hoffman Agency, San Jose I have encountered a number of tech companies of late that have churned…
…got to get a little more creative in how we catch a journalist’s attention. By moving away from traditional narrative tactics, PR pros can experiment with embedding charts in their…
…putting in the time and effort can pave the way for greater opportunities. As the intern, you are assigned the often monotonous (yet totally necessary) tasks of building media lists,…
…the Silver Award, we were the ONLY public relations agency on the list. On an interesting side note, the Gold Award went to our client, Cisco, whose entry we also…
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