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How to Conquer Your First Week as a PR Agency Intern

…aka, the monotonous tasks of building out media lists or creating coverage reports. But the key is to stay positive and keep in mind that intern tasks are the building…

Lattes, Heels and Chargers: An On-site Guide to Conference PR

…everything is properly set up and ready to go. View the media room as if you were a journalist on deadline: what would you need? Enough table space and nearby…

Put a Little Pep in Your Media Relations Pitch

…against these current events for media attention, look for a way to creatively insert yourself into the story. Ask why: Don’t accept a list of features and functions with the…

Forget Workplace Norms. Our Summer Weekends Started on Friday at 2 p.m.

…the day listening to music with friends and enjoying a rare sunny day in the city.   Extending the Honeymoon Kali Bean Our early release Fridays were announced right as…

Hoffman Agency-Office Norm

Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

…become a verb (“Let’s Airbnb for our Aspen ski trip”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and…

Building Bridges in the Year of the Dog

…countries together in the business world. Google spreadsheets are a lifesaver to collect each market’s recommendations, case studies, media lists, etc. This ensures that all messaging is both consistent and…