By Violaine Bourquin, Account Manager, The Hoffman Agency France
…voir mon taf initiative came to life. For a week, we welcomed 14-year-old Adama from Nanterre. It’s Adama’s dream to become a journalist, and even though he has a penchant…
…the agency’s European MD. “When we evaluated potential fits in the UK last year, CCGroup graded out at the top of the list,” said Hoffman. “As our discussions with Rich…
…what I had gotten myself into. I think back to my first assignment of building a master media list for a new client and recall the flood of questions that…
…optimized, ranked, and listed on page one. Visibility was transactional; show up in the index and you had a shot at the click. Generative AI changes that equation. Instead of…
…from her dad listing the name of a news broadcast, journalist, job title and the exact timing for a programme that mentioned a client of ours. Talk about media monitoring!…
…Kevin O’Leary, venture capitalist; Robert Herjavec, technology innovator; and Lori Greiner, “Queen of QVC”) By Kelly Brokaw The Hoffman Agency, San Jose A few years ago, I would have never…
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