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The Secret Sauce to Building (Meaningful) Relationships in PR

…relationship is about give and take, and if all you are doing is taking, someone – such as a journalist– will find you to be selfish. Make time to reach…

building relationships

What a Degree in Journalism Taught Me About Public Relations

…Let there be no misgivings: the transition from student journalist to entry-level PR professional was not entirely bump-free, as I imagine transitioning between any two fields has some sort of…

Tech Journalists in Hong Kong Share Insights with PR in Mind

…with SCMP and a journalist for more than 30 years, including working as a producer for NDR German TV, a media campaigner with Greenpeace, and as the deputy managing editor…

Why New Media is Changing the Game for Strategic Communications

…years, the sales of HMV has decreased by 25%, dropping from £ 1,247.2m (2002) to £923.2m (2012). (Photo credited to Basher Eyre) We all still listen to music. I listen…

The Hoffman Agency’s Global Music Festival Lineup

…Loneliness – Ginger Root  Supernatural – NewJeans  Doukashiteru – WurtS   Shiki Kaisei – AKASAKI   Nonfictions – Da-iCE   But that’s just the beginning. Listen to the full playlist on Spotify to…

hoffman agency setlists