By Callie Gisler The Hoffman Agency, Portland-Vancouver Whether it’s hunting down feature images for a blog post or finding visuals to add to social media posts, finding quality images online…
…Most blog posts should address industry topics or issues as opposed to focusing on the company. We’ve found the ideal ratio to be around 66%/33%. Ideally, the information isn’t readily…
By Shingo Nomura The Hoffman Agency The Washington Post’s recent article, “Why the PR industry is Sucking Up Pulitzer Winners,” published on April 20, caught my eye. The article discusses…
…you don’t have up-to-date social media profiles, you won’t establish and grow your brand. So, make sure all of your social profiles list you at your current job and title….
Services As an ❖ integrated communications consultancy, our services cover a range of channels and content types. Yet, all campaigns share one common denominator: Actions that advance your business objectives….
…had already publicly reviewed. Confessions of an Ex-Tech Journalist Bekah Grant published “Confessions of an Ex-Tech Journalist” that details her experience as a journalist at VentureBeat. Given that she wrote…
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