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Multitasking 101: Are You Doing it Smart?

…on how to be a productive multitasker: Organize a to-do list. If you don’t know what you should be doing, how can you manage your time to do it? Start…

Best tips for multitasking the smart way.

3 Ways Becoming a Dad Made Me an Even Better Professional

…an extended to-do list. Rather than just tracking my task list for the next day or two, I built out a running list of every work stream in the hopper,…

How parenthood makes you a better professional

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

…As highlighted in “Why PR Should Be Paying Attention to the Turmoil at The Oregonian,” a journalist’s KPIs can range from social media engagement to clicks on his/her stories. PR…

The Divide Between PR and Journalism — and How I Bridged the Gap

…some PR people. It was as if it were an intrusion on privacy, listening in on what the journalist was asking, and sitting there wide-eyed as my spokesperson shared his…

Sausage-making of an Agency Life

…either. Meet the villain of this story: media lists. Researching and building media lists was probably one of the hardest tasks I’ve had to conquer in the past three months….

Lou Hoffman and the interns

Crisis Communications

Services Crisis Communications You have probably heard it said that people remember a company for how it behaves in a crisis 🌀, much less for the things it does in…