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Startups

…client. Philosophy that Guides Startup Campaigns Are these guys going to make it? Every journalist, analyst and influencer who intersects with your orbit is thinking this even though they won’t…

Social Media #Fail

…tweets are posts that have gone wrong and sometimes, all it really takes is one tweet. Because of the nature of social media, mishaps can easily be shared and news…

Gottfried tweet

Reaching Out is Key: How I Entered the PR World

…experience so far. I have had the opportunity to write pitches, abstracts, blog posts, speak to people connected to the agency from all over the world and most of all,…

Hoffman Agency Notebook

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

…moving forward, email may be never.” After a few nerve-wracking calls, I had a list of reporters on my WeChat contact page. From there the real conversation began. Unlike in…

The “social” disease: A contagious virtual condition

…know personally on my Friends list, being more discerning on what posts I share online and thinking before clicking. In this day and age where everything will be forever etched…

19 Years and 135 Days Since This PR Agency Entered Asia (But Who’s Counting?)

…naturally move across geographies. The venture capitalist Randy Komisar pointed out in his book “The Monk and the Riddle” that companies “are like the laws of physics, neither inherently good…

Newspaper article about Silicon Valley and Beijing