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Five Storytelling Techniques to Give Business Communications Liftoff

…opening up. Politicians certainly get this humanity thing with President Obama as the poster child. Take a look at the home page for Whitehouse.gov and the three areas highlighted: Natoma…

What They Don’t Teach You in Journalism School

…a smarter professional. Personally, I’ve found a great home at my current agency, which is on the smaller side. But you’ll have to decide which route works best for you….

Contrast, a Poor Man’s Failure in PR Storytelling

…involved positioning the Rolling Stone Magazine as a good home for all brands, not just the radical fringe. Contrast continues to be a go-to technique for advertisers like this ad…

This Week in PR: February 26, 2016

…Thinking like a “creative” requires you to do your homework and actively think about how a campaign will be most successful, training yourself to think outside the box and aiming…

This Week in PR

PR Unchained with Quentin Hardy from The New York Times

…colorful, insightful, characters in peril, the story about going home.” “Know your own topic well and avoid facile tropes [when pitching].” “I get about 200 pitches a day and lean…

Quentin Hardy on PR- Security Stories

The similarities between pixie dust and plastic bricks

…to her father’s office so that he could come home immediately after work to play with her, while another boy decided that pets needed to be able to roam free…