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5 Unique Ways to Zap Some Spirit into Your Company Culture

…posted the photos on Hoffman’s Instagram account. The group with the most “likes” by the end of that day took home the grand prize. This is a great activity for…

The importance of company culture

A Memo That the Entire Nation Received

…come back with a refreshed perspective of SG50? Definitely. While I believe that more than half of what I have today – a home, an education, and a bilingual tongue…

Why PR Should Treat Facebook Like a Media Property

…even mentions the word “news” (though blinky lights are apparently the way to his good side). Marra’s recent New York Times interview hammers home this point: “We try to explicitly…

How to Conquer Your First Week as a PR Agency Intern

…Friday and you’ve officially survived the first week of your internship. Congratulations! Now it’s time to head home for some much needed R&R. Enjoy your weekend and head back into…

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

…you need to customize the pitch to the specific journalist, his/her beat and the publication. Do your homework. Why the mass email blast lives on when it’s got the effectiveness…

Dear Brands, All I Want for the Holidays are Visuals

…your olfactory cortex being activated. It’s easy to understand how powerful descriptive language can be alone – but adding a visual can drive that descriptive language home. These visuals can…