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Earned Media

…as easily categorized. It could be an ex-journalist who writes a niche newsletter. It could be a podcast focused on your industry. The point is, we do our homework to…

Around the PR World in 180 Days

…PR industry, I’m grateful I’ve had the opportunity to know the country my parents grew up in. In fact, I’ve come to view it as my own home as well….

PR Internship

Indonesia

LET’S CONNECT Hoffman Indonesia Southeast Asia’s innovation giant ⛽ Indonesia is home to the world’s fourth-largest population and has a booming technology scene to boot. Its internet economy was worth…

Taiwan

LET’S CONNECT Hoffman Taiwan Powering the world’s technology 🕹 ambitions To say Taiwan is an important global tech market is an understatement. The home of the world’s biggest chipmaker also…

Going Wide: How Hoffman Branches Beyond Tech Communications

…communications strategy and effectively hammer home the right messages, online and offline. It sounds like an easy enough formula to follow, so what’s the snag? In reality, performing these steps…

branching beyond tech communications

HR meets PR: The Hoffman Agency Recognized for Employee Engagement and Social Media

…seven finalists chosen for the category, we were up against bigwigs such Royal Plaza on Scotts (a renowned hotel in Singapore) and Hays Recruitment. Not only did we take home