…look forward to understanding more of. Although I previously worked at a tech startup, terms such as “semiconductor” and “DERs” might as well be a foreign language. But getting up…
…our agency. Why this is important to us Social media can often seem daunting, especially when we think of it in terms of building a “brand” or positioning ourselves as…
…voice as a foundation with “flexibility in terms of topics and tone”. Foo calls this type of approach “global brand, local soul”. For Seow, a company should look to tell…
…in today’s climate?” It’s essential to speak to them on their terms. This means humanizing the brand while offering a combination of reassurance and excitement. Strengthen your employee value proposition…
…the applicable terms and conditions of those third parties. All intellectual property rights to content on this website are vested in The Hoffman Agency. Copying, disseminating and any other use…
…terms, especially when it involves good views, 20,000 steps a day and the not-so-occasional sweet treat. I know I have barely scratched the surface when it comes to tech, global…
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