Search Results: explore/terms

The Short, but Winding Road: How My Chaotic Start to Post-Grad Life Led Me to Hoffman

…look forward to understanding more of. Although I previously worked at a tech startup, terms such as “semiconductor” and “DERs” might as well be a foreign language. But getting up…

Man standing on football field holding his hands in the shape of an O.

Together on social: Amplifying our voices, strengthening our brand 

…our agency.  Why this is important to us  Social media can often seem daunting, especially when we think of it in terms of building a “brand” or positioning ourselves as…

A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC

…voice as a foundation with “flexibility in terms of topics and tone”. Foo calls this type of approach “global brand, local soul”. For Seow, a company should look to tell…

From Global Prestige to Local Teamplay: Rewiring Comms Strategy for China’s New Semiconductor Reality

…in today’s climate?” It’s essential to speak to them on their terms. This means humanizing the brand while offering a combination of reassurance and excitement. Strengthen your employee value proposition…

china Communications agency

Disclaimer

…the applicable terms and conditions of those third parties. All intellectual property rights to content on this website are vested in The Hoffman Agency. Copying, disseminating and any other use…

Wired for Curiosity: Finding My Spark in Tech Comms

terms, especially when it involves good views, 20,000 steps a day and the not-so-occasional sweet treat. I know I have barely scratched the surface when it comes to tech, global…

Hoffman internship